Make a Killing: A Smoking Satire on Selling Cigarettes

Make a Killing. The strategies of the international tobacco industry and its powerful lobby are the focus of this carefully researched and documented exposé. In this biting satire,  the author reveals the strategies that have been used by tobacco tycoons to foist a dangerous and addictive drug on the public in the face of mounting evidence of its harmful effects. Writing in an entertaining style as if giving advice to tobacco-firm executives, he tells how they maximize profits at the expense of smokers worldwide. Beginning with an invitation to all who are interested in the high income from professional drug-publishing, he details the strategies that have led to success in the $50-billion-a-year tobacco industry. He shows how the tobacco tycoons have portrayed the trade as an ordinary and ethical business rather than the pushing of a deadly drug; how they have used ingenious advertising campaigns to recruit new smokers from the ranks of the young and the gullible; how they have relied on the addicting power of nicotine to maintain profits; and how they have utilized powerful political alliances and public relations efforts to keep the public in the dark and prevent regulation.

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    by Gordon B. Lindsay

    The strategies of the international tobacco industry and its powerful lobby are the focus of this carefully researched and documented exposé. The author, Gordon B. Lindsay, is known nationwide for his research on the effects of smoking and the intricacies of the tobacco industry.In this biting satire, Make a Killing, he reveals the strategies that have been used by tobacco tycoons to foist a dangerous and addictive drug on the public in the face of mounting evidence of its harmful effects. Writing in an entertaining style as if giving advice to tobacco-firm executives, he tells how they maximize profits at the expense of smokers worldwide. Beginning with an invitation to all who are interested in the high income from professional drug-publishing, he details the strategies that have led to success in the $50-billion-a-year tobacco industry. He shows how the tobacco tycoons have portrayed the trade as an ordinary and ethical business rather than the pushing of a deadly drug; how they have used ingenious advertising campaigns to recruit new smokers from the ranks of the young and the gullible; how they have relied on the addicting power of nicotine to maintain profits; and how they have utilized powerful political alliances and public relations efforts to keep the public in the dark and prevent regulation. He shows that the political influence of the tobacco industry is pervasive and cites studies showing that the more money legislators get from tobacco companies, the less likely they are to vote against tobacco’s interests. This engrossing volume contains carefully researched data that provide undeniable evidence of the shocking rip-off carried out for generations by the tobacco industry. It ends with comments on the latest developments in the tobacco law suits, and gives a call to arms which asks all readers to take up the cause against this dangerous and addictive drug.

    Chapters include:

    1. Pushing Your Way to the Top
    2. Striking it Rich
    3. Hot Air
    4. Puff, The Magic Dragon
    5. Tar Trek—The Next Generation
    6. Tobacco Road
    7. Burning Desire
    8. Marlboro Countries
    9. Cleaning the Air
    10. Waiting to Exhale
    11. Kind of a Drag
    12. Smoke Screens
    13. Filtering the Truth
    14. Snuffing Out Opposition
    15. Come to Where the Flavor Is
    16. Packing the Legislature
    17. Covering Your Butts
    18. Kicking the Habit
    19. Where There’s Smoke…

    6” x 9” paperback

    303 pages