by Gregory H. Sorensen
10 Keys to Dynamic Customer Relations is a powerful book with a vital message. Every business owner, every manager, every employee should read it. Why? Because it tells what makes the difference in today’s competitive business world—how to satisfy your customers! Every business that deals with the public needs a simple, concise program for teaching employees how to treat its customers. Here it is! Provide each employee with a copy of this book, give him company time to read it, and take time to discuss with him the principles it contains. Have him keep his copy to reread and study. Encourage him to mark it, review it often, and apply the principles it explains as he interacts with customers. Make it the core of your training program in the essential area of customer relations. The results will be visible and rewarding. Written in story form and printed in large readable type, the fast-moving story can be quickly read and makes interesting reading. Each part of the story ends with a simple rule—a customer-relations principle of tremendous importance.
Every one of the 10 Keys to Dynamic Customer Relations is potent and profound, though stated simply and easily understood. This is a book that will make a real difference, as it shows the golden link between satisfied customers and your company’s prosperity.
- The Customer Pays Our Salaries!
- The Customer is Always Right
- A Positive Attitude Makes the Difference
- Open and Honest Communication—the Vital Link
- Satisfying Customers with Problem Solving
- Building Customer Loyalty
- The Customer is King
- Management’s Responsibility
- The Challenge
5.5” x 8.5” paperback